DESIGN

COMMUNICATION DESIGN


Want to read more on your favourite subject? Here's a list to get you going....



Basics design: Image
Gavin Ambrose and Paul Harris
Call no: 741.64 AMB

Images can, quite literally, 'paint a thousand words', but understanding what they mean, when to use them and how to control them is becoming ever more crucial. The ability to alter images is made far easier through technological advances. Basics Design: Image will look at two distinct areas: what images mean and how we can create them. A primer in basic semiotics, the book will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created from reportage photography to illustration, computer generation to iconography and computer and print manipulation.



Colour management: a comprehensive guide for graphic designers
John T. Drew and Sarah A. Meyer
Call no: 701.85 DRE
CD included: contains a unique 10,000 hue swatch system

By unlocking expertise & demystifying theory, this book opens the door to new & bold uses of colour that communicate & entertain. It also showcases examples of dynamic grahic design & colour usage from around the world. Colour management: a comprehensive guide for grahic designers is truly a unique, one-stop resource for designers & graphic artists in every field of visual communication, whether they are working in print, interactive, environmental or Web-based design. It arms designers with the in-depth technical information they need about colour theory, colour systems, mixing, removal, pigments, inks, papers & printing, & explains how human beings perceive & react to colour in every espect of their daily lives.



Design for communication: conceptual graphic design basics
Elizabeth Resnick
Call no: 741.6 RES

Complete coverage of basic design principles illustrated by student examples. The book presents 42 basic to advanced graphic design & typography assignments collaboratively written by college educators to teach the fundamental processes, concepts & techniques through hands-on applications. Assignments are organized from basic to advanced within 6 sections:

* The elements & principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy



Editorial design
Yolanda Zappaterra
Call no: 741.65 ZAP

An accessible & comprehensive guide to visual journalism - the design of magazines & newspapers - this books provides an overview of current editorial-design practices including branding, how to create layouts, handling copy & images, & design & production skills. Illustrated by case studies, examples & tips, the book is a practical reference & learning resource for editorial-design students & experienced designers alike.



NEOGEO: a new edge to abstraction
Robert Klanten
Call no: 741.6 KLA

NeoGeo documents the new flirtation with geometrical forms & solid colours in today's design. The examples in the book make it clear that this current trend to abstract work is not a nostalgic phenomenon; rather, it borrows from illustration, collage, typography & computer art to create a whole new visual language.



Type-One: discipline and progress in typography
Robert Klanten
Call no: 686.22 KLA

Type One is a rich visual survey of current typography that is supplemented by texts & interviews with eminent international font designers. While the book provides practical examples of successful contemporary solutions, it also investigates the experimental & inspirational side of today's font design. This combination makes the book an essential resource for anyone seeking an up to date exploration & understanding of typography.



Visual grammar
Christian Leborg
Call no: 701.8 LEB

Life in the image world has made us all voracious, if not always delibrate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language a productive dialog between producers & consumers of visual communication is impossible. It is both a primer on visual language & a visual dictionary of the fundamental aspects of graphic design.


------ Remember that the list is not exhaustive!! You guys need to come to the library to discover the many marvels of reading materials that are available ... See you soon!!! -----

FASHION

READ FASHION >>>



The illustrated encyclopedia of costume & fashion: from 1066 to the present
Jack Cassin-Scott
391.009 CAS

This encyclopedia, with 180 colour illustrations & descriptions of the great years of fashion, will be as interesting & valuable to modern fashion designers & photographers, students of costume history, wardrobe mistresses & theatrical performers as it will to general readers.




A history of costume
Carl Kohler
391.009 KOH

The use of the book are many. For theatrical & movie producers about to produce a "period piece", the book will be an invaluable source. Fashion designers will find their imaginations stimulated by the descriptions & the illustrations. Artists illustrating books the action of which takes place at some time in the past may depend upon the authenticity of the examples given here. Teachers of courses in the history of dress will find this an excellent text or supplementary source. The general reader with no previous contact with the subject may expect to come away from the book with a thorough knowledge of the way people have dressed thoughout the Western world from ancient times up through the 19th century.




The evolution of fashion: pattern & cut from 1066 to 1930
Margot Hamilton Hill & Peter A. Bucknell
391.009 HIL

The evolution of fashion is an essential work for everyone concerned with design and costume for the stage, the screen & television. It traces the development of costume & cutting over a period of almost ten centuries.




Dress and globalisation
Margaret Maynard
391.009 MAY

Dispelling the myth of universal "world" attire, this book demonstrates that western style clothing transcends geographical boundaries but along with other forms of dress can reveal a montage of differing tastes, ethnic preferences & national & local imperatives. It shows that all cultures are consciously engaged in processes of self presentation as they create personal, national, ethnic & international identities though what they wear.




Sex & suits: the evolution of modern dress
Anne Hollander
391.009 HOL
"1994 National Book Critics Circle Nominee"

Power & suits, yes. Tradition & suits, certainly. But sex & suits? Acclaimed by John Updike in the New Yorker, Anne Hollander's compulsively readable history of the evolution of modern fashion is a marvelous investigation into the language of clothes. Venturing playfully backward & forward through the history of costumes & art, Hollander reveals how fashion thrives on the brink of subversion, in subtle or brash confrontation with the masculine & feminine conventions in any age.




Dress, gender & cultural change: Asian American & African American rites of passage
Annette Lynch
391.009 LYN

While African American dress has long been noted as having a distinctive edge, many people may not know that debuntante balls feature young women & men dressed, respectively, in conventional symbols of female purity & male hegemony, & conforming to gender stereotypes that have tended to characterize such events traditionally. With the Hmong American community, mothers & aunts of teenagers use bangles, lace & traditional handwork techniques to create dazzling displays reflectiing the gender & ethnicity of their sons & daughters, nieces & nephews, as they participate in an annual courtship ritual. This book examines these events to show how dress is used to transform gender construction & create positive images of African American & Hmong American youth.


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